I have yet another confession.
Writing isn’t that hard.
Consistently writing isn’t even that hard. It’s pretty easy to bang out a few hundred words about something that’s been on your mind or how the previous day went. But this isn’t to say that I haven’t struggled.
There are two core concepts I have seen that drive a blog to be very good. These are writing for the reader and adding value to the reader’s life.
Writing for the reader doesn’t exactly mean writing exactly what you the reader wants to hear. It’s more about not posting advertisements from sponsors or affiliate links every day. For those of you who don’t know–I have neither and I’m quite okay with it. Writing for the reader is also different from exclusively writing for myself. I’m not actually sure what writing for myself entails–I haven’t actually done much of it.
The second concept–adding value–is a bit more difficult. I’m not sure if you have figured this out either, but I don’t actually know how to do that.
I don’t have much if any information that few others have, I don’t have a free ebook to distribute to people who join an email list, etc.
Right now I’m relying on my own personality to add a tiny bit of value–some combination of cheap humor, very direct prose, attempts at being thought provoking without being “Deep” or pseudo intellectual. It seems to be working well enough.
Not that I’ve admitted (told you my secrets) that I don’t actually understand two of the major concepts that I have seen that drive traffic, I’ll add a third piece of information and you’ll see what I’m struggling with.
Originally I thought this challenge was to write every day and post whenever I had written something good. Well, that was the plan until I posted for a few days in a row and was questioned when a post was a few hours late.
So now I’ve been posting every day. When I’m writing the day’s post, I feel a large desire to write something that’s worth posting. There’s pretty good reason for that.
- No one wants to read shitty writing
- No one wants to read unfocused and off topic articles
- Everyone can tell when I try to phone one in and write something in fifteen minutes because I forgot to earlier in the morning (read: yesterday’s article).
With this in mind, I can slightly rephrase what I initially said.
Consistently creating low-quality content is very easy. I can write poorly all day and post ten articles a day, but no one will want to read them.
Consistently creating high-quality, focused, relevant content is very hard. To be completely honest, I’m surprised I’ve come up with enough topics to write about. Fifteen doesn’t seem like a lot, but it certainly feels like more when you’re trying to get to around 450-600 words per day.
This doesn’t mean I have any intention of quitting–I’m only half way there! I also have a backlog of ideas that I wrote down. I try not to pull from there too often incase I need it later.